Typographic Exploration in Hangul draws inspiration from Korean culture and from the juxtaposition between mental concepts and mental aspects. In this day and age design is becoming more about the important relationship between words and images. Phil Choo does a beautiful job of taking lyrics and making them visual, playing with the relationship of what is read and what is seen.
Ileona (Stand up) is based on a Korean song that is important in Korean culture. Choo uses the words and the meaning of the song to inspire him. This piece is an excellent example of the use of semiotics in art. Semiotics is the study of symbols and signs, particularly when it comes to language or communication. Choo uses the symbols, or in this case the ancient Hangul alphabet, to represent what the song originally conveyed through its lyrics. Choo literally “stands up” the lyrics that read stand up, taking the meaning of the words and turning them into visual reality.
For a person that cannot read Hangul, it simply reads as beautiful symbols arranged in a manor that is visually appealing, but for someone that can read Hangul the piece can mean a lot more. By using the Hangul alphabet to visually interpret a piece of Korean culture; Choo is making the connection between the two most important parts of any culture, the written word and pictures. Choo builds connections visually, mentally, and emotionally.
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