An airplane here, a wedding dress there, when making a collage these two images can sit side by side in perfect harmony, combining to create something bigger. Apart they are images, but together they can make a statement about something all together different. Suddenly an eyeball is the center of the universe, and it makes perfect sense.
The act of making a collage can be very meditative and relaxing, a time where it is easy to make whatever you want fit, but can also teach. Making a collage is like putting together a puzzle that you created, it teaches the brain to think about many parts as a whole, forced to look into the future and see a final image. As a designer and artist being able to see the whole before it is present can be vital.
In many cases designing is just like making a collage. As a designer you are often given a concept that involves many small pieces expected to make it all fit together. Your brain must once again look to the future and find the whole, piecing together words and images to create something that can be recognized not as fragments but as a symbol or identity.
Designs are often fragments, arranged to make a whole, a collage of words placed specifically to evoke a hierarchy of importance, or a bundle of images asking to be seen as the identity and soul of a company or brand. Apart you may ask what an apple and grapes have to do with underwear, but put together it is a brand and much like the eyeball as the center of the universe it somehow makes perfect sense.
Image: Designed by Kelly Stewart by "making a collage" out of many Volcom logos. An example of taking many small images and putting them together to make one image.
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